ASAE MMC+Tech 2025 Insight Report

What associations really care about in 2025

The ASAE MMC + Tech Conference continues to be a powerful source of inspiration, and 2025 delivered rich, practical insights once again. Washington, D.C. was buzzing with real conversations, fresh ideas, and practical insights from membership and marketing pros. We pulled together the trends, tactics, and tiny-but-mighty ideas that stood out. No fluff. Just what is working, what is shifting, and what is next.

Because at Showcare, we care wholeheartedly about helping associations grow, and that starts with sharing what we learn together. This report bridges the gap between the association leaders we met and learned from onsite and those who couldn't attend. We've focused on the practical, proven ide

5 Ways AMCs Can Drive Year-Round Member Engagement

Association Management Companies (AMCs) juggle a lot—multiple clients, countless members, and endless admin tasks. But what if you could drive deeper engagement, boost non-dues revenue, and simplify operations all in one place?

Our infographic reveals 5 key strategies AMCs are using to build thriving online communities that deliver lasting value—for both their members and their bottom line.

• Centralized communication
• Member-only content
• Event and webinar integration
• Peer networking
• Revenue-generating opportunities

Get the full infographic now to see how your AMC can create vibrant, engaged communities year-round.

How Smart Is Your AMS Checklist?

Evaluate what’s working, what’s not, and where you can level up.

Is your association’s software helping—or holding you back? This practical, 1-page checklist helps you quickly assess how well your current systems support key areas like:

• Streamlining operations and saving staff time
• Engaging and retaining members
• Maximizing revenue and reducing manual work
• Accessing real-time data and strategic insights
• Whether you’re actively evaluating new solutions or just curious about where you stand, this checklist will help you uncover areas of friction—and opportunities to improve

ERM Handbook for Association Board Members

Effective Enterprise Risk Management (ERM) enables board members to proactively identify and address risks to the organization, thereby enhancing the ability to seize opportunities and address challenges. ERM offers a systematic approach to understanding and managing risks holistically, allowing board members to make informed strategic decisions aligned with the association’s mission and goals.  This handbook for association board members has been crafted to offer you a thorough understanding of ERM principles and practices, highlighting the essential role board members play in risk oversight for their association. Our objective is to provide you with the insights and tools needed to effectively navigate the complexities of risk oversight.

Financial Management: the Key to Association Growth

Financial & Business Affairs 

Association Acumen provides clear and transparent financial services. Our client associations rely on accurate and timely financial statements and audits to project budgets that determine annual activities, serving as the building blocks for long-term viability. We provide the organization’s leadership with comprehensive monthly financial and year-end reports. Our services include: bookkeeping, accounts payable/receivable and deposits managed through QuickBooks Pro, monthly financial statements and KPI reports, audit oversight, budget services, insurance coverage management, tax and IRS services, pursuit of diverse sources of income, fundraising management, financial oversight of PAC and foundation funds. 

The Association Email Benchmark Report

Stay ahead of the curve and enhance your email marketing strategy with data-driven insights!

Higher Logic’s Association Email Benchmark Report collects data from over 1,500 associations and nonprofits and over 2 billion emails to bring you the latest email performance metrics, including:

• Average open, click, and unsubscribe rates 
• Ideal subject line and email copy length
• The impact of automation, personalization, and segmentation

Plus, earn about the latest trends in email data privacy, design, accessibility, and more!

The Association Community Benchmark Report

Based off of anonymized data from ~1,500 associations, Higher Logic’s 2024 Association Community Benchmark Report offers community performance and engagement insights so you can:

• Analyze how you compare to similar organizations 
• Inform strategic decision-making
• Evaluate resource allocation and member engagement strategies.

Why Associations Need To Be Ready To Make Strategic Use of AI

There’s no time for fear when it comes to implementing AI. Here are three big ways it can benefit associations.

D2L Oct 07, 2024

Savannah Celebrates Newly Expanded Convention Center

Offering 660,000 square feet of state-of-the-art space, this premier venue is set to elevate event experiences in the city known for vibrant Southern charm.

Visit Savannah Apr 22, 2025

How to Plan for Your Association’s Digital Transformation

Learn about the digital transformation process and strategies to prepare your organization for a successful transition.

Momentive (Nimble AMS) Mar 31, 2025

New Ways of Generating Non-Dues Revenue

Ready to accelerate your non-dues revenue? Attend this webinar to hear about new ways of disrupting your non-dues revenue program. Use our revenue calculator to see how much we guarantee you will make.

Marketplace Engagement Strategy

The marketplace platform is designed to engage both members and suppliers and is designed to extend the capabilities of your existing community. The platform is designed to work with existing community or AMS-controlled user profiles, privacy settings, and other key externally facing components. Insight Guide’s deep integration into both the AMS and the Community allows us to showcase different levels of engagement activity in a way that is sensitive to the user's needs.