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Sequence Consulting

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More Members. More Revenue. More Impact.

That’s why you’re here.

At Sequence Consulting, we help associations grow faster—more members, more revenue, more impact—in ways most associations miss. We uncover the opportunities organizations overlook and put them to work with a process that works every time. So growth comes faster and lasts longer.

Strategic plans should drive growth—not gather dust. Our approach makes it work, giving you the clarity and confidence to make bold choices that move your organization forward.

Why Associations Trust Us

25+ Years of Experience – We’ve helped associations accelerate membership, revenue, and impact—where it matters most.

Association-Only Focus – Associations are all we do.

A Process That Works Every Time – Refined across hundreds of associations, evidence-based, and practical to execute.

Proven Strategic Planning – We bring clarity and confidence to decisions that shape your future.

Trusted by Leading Associations – Our clients include APA, AMA, AARP, SAE International, IEEE, and many more.

Founded by former Big Strategy Consultants, Chris Vaughan, PhD and Lisa Vaughan.

What Our Clients Say

“Our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times—all within three years.”  
 — David Schutt, Ph.D., CEO, SAE International

“It’s been a dramatic impact. Transformative. Our rate of growth last year tripled. We could never have done it without Sequence.”  
 — Todd Unger, SVP of Membership, American Medical Association

“Our strategic planning with Sequence was massively successful. The results were phenomenal.”  
 — Ian King, Chief Strategy and Membership Officer, American Psychological Association

“Our membership doubled in three years. Sequence helped us restructure our model and reframe our value proposition to deliver what our members needed most."  
 — Margaret Mueller, PhD, CEO, Executives Club of Chicago

Where We Make the Difference

Your Challenge How We Help |
Membership is stagnant—or declining Show members more value and give them more reasons to join
 
Retention is slipping, while younger members aren’t joining
 		 Keep today’s members engaged while attracting the next generation
Too dependent on one source of revenue 
 		Find new ways to grow with reliable, diverse revenue streams
Engagement isn’t translating into retention and growth Create experiences that keep members involved and loyal
The last plan didn’t drive growth Build a strategy your board believes in and your staff can deliver

About Sequence Consulting

Exclusive focus on associations for 25+ years.

Partner to many of the world’s most influential associations—12 of the top 20 associations are our clients.

Recognized thought leaders in membership growth and association strategy.

Featured in Associations Now and leading industry research.

Ready for Faster Growth?

If you want more members, more revenue, and more impact—and you’re ready for a plan that makes it happen—let’s talk.

Reach out today for a conversation → sequenceconsulting.com/contact-sequence

More Members. More Revenue. More Impact.

That’s why you’re here.

At Sequence Consulting, we help associations grow faster—more members, more revenue, more impact—in ways most associations miss. We uncover the opportunities organizations overlook and put them to work with a process that works every time. So growth comes faster and lasts longer.

Strategic plans should drive growth—not gather dust. Our approach makes it work, giving you the clarity and confidence to make bold choices that move your organization forward.

Why Associations Trust Us

25+ Years of Experience – We’ve helped associations accelerate membership, revenue, and impact—where it matters most.

Association-Only Focus – Associations are all we do.

A Process That Works Every Time – Refined across hundreds of associations, evidence-based, and practical to execute.

Proven Strategic Planning – We bring clarity and confidence to decisions that shape your future.

Trusted by Leading Associations – Our clients include APA, AMA, AARP, SAE International, IEEE, and many more.

Founded by former Big Strategy Consultants, Chris Vaughan, PhD and Lisa Vaughan.

What Our Clients Say

“Our organization grew ten times over, we entered entirely new industries and expanded our industry consortia by five times—all within three years.”  
 — David Schutt, Ph.D., CEO, SAE International

“It’s been a dramatic impact. Transformative. Our rate of growth last year tripled. We could never have done it without Sequence.”  
 — Todd Unger, SVP of Membership, American Medical Association

“Our strategic planning with Sequence was massively successful. The results were phenomenal.”  
 — Ian King, Chief Strategy and Membership Officer, American Psychological Association

“Our membership doubled in three years. Sequence helped us restructure our model and reframe our value proposition to deliver what our members needed most."  
 — Margaret Mueller, PhD, CEO, Executives Club of Chicago

Where We Make the Difference

Your Challenge How We Help |
Membership is stagnant—or declining Show members more value and give them more reasons to join
 
Retention is slipping, while younger members aren’t joining
 		 Keep today’s members engaged while attracting the next generation
Too dependent on one source of revenue 
 		Find new ways to grow with reliable, diverse revenue streams
Engagement isn’t translating into retention and growth Create experiences that keep members involved and loyal
The last plan didn’t drive growth Build a strategy your board believes in and your staff can deliver

About Sequence Consulting

Exclusive focus on associations for 25+ years.

Partner to many of the world’s most influential associations—12 of the top 20 associations are our clients.

Recognized thought leaders in membership growth and association strategy.

Featured in Associations Now and leading industry research.

Ready for Faster Growth?

If you want more members, more revenue, and more impact—and you’re ready for a plan that makes it happen—let’s talk.

Reach out today for a conversation → sequenceconsulting.com/contact-sequence

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Chris V

Chief Strategy Officer

19 days ago
added featured whitepaper
2025-association-trends-what-smart-leaders-are-doing-differently image
2025 Association Trends: What Smart Leaders Are Doing Differently

Our new whitepaper, 2025 Association Management Trends: What Smart Leaders Are Doing Differently, digs into these challenges and offers a clear path forward. Backed by the most trusted industry research, it highlights six bold moves leading associations are making to stay relevant, grow smarter, and create lasting member value. 

Whether you’re planning for growth or rethinking your strategy, this is your must-read briefing for the year ahead.

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Chris V

Chief Strategy Officer

19 days ago
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Chicago

1 N LaSalle St.Chicago, IL 60602, USA